Scientists

Prof. Dr. Neele Hiemesch-Hartmann

Since 2021 professor at the University of Applied Sciences for Engineering and Economics in Berlin

Former staff member at the Berlin School of Business and Law in the research project OpenDataLand

Areas of activity: Market research in the form of consumer surveys, business surveys and market studies, as well as multi-faceted and data-based marketing in digital contexts

2020 Doctorate at Zeppelin University Friedrichshafen (Dr. rer. pol.) on the topic of innovations in medium-sized companies Subject: Factor influencing success at the point of sale: product innovations in medium-sized companies in the food industry – an empirical analysis